SEO FOR LOCAL BUSINESSES IN AUSTIN, TX
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Local search marketing statistics show that approximately 75 percent of consumers don’t read past the first page of Search Results.
Why businesses in Austin need SEO?
You’re in business to make money. You’ve got a website, and you want people to visit it. But how do they find it? The answer is SEO (search engine optimization).
Businesses need to use SEO because it is a way of getting your website in front of potential customers who are looking for products or services that you offer. It’s also important to do this because the internet has become such an integral part of our lives. The majority of people will search online before they make any purchase decisions these days. Austin Web Designers and SEO can help you with everything from keyword research and on-page optimization to social media marketing campaigns that will get your website found by more qualified prospects.
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SEO for small businesses
The internet is a competitive space, and it’s important to have an online presence. You can’t be found if you don’t show up on search engines like Google. More than that though, the more people who know about your company or product line, the stronger your brand will become. It becomes easier for new prospects to find out what your services or products are and to make a purchase decision.
As a small business owner, you’re probably doing all sorts of things to make sure that the doors stay open and there’s enough money in the bank account at the end of each month. You may be focusing on sales or customer service, but if you don’t include Search Engine Optimization (SEO) all your efforts will be in vain.
Only Half of Small Businesses Invest in SEO for Their Websites.
What is SEO?
The first step in understanding SEO is to know the difference between on-page and off-page optimization. On-page optimization refers to factors that can be controlled by the site owner, such as keyword placement, content relevance, and title tags. Off-page optimization refers to factors over which a website has no control, such as backlinks from other sites or social media shares.
Off-page optimization is more important for large, established websites with a lot of backlinks. On the other hand, on-page optimization matters for all sites across the board and should be considered at least as much.
To do your SEO homework properly, you need to know what keywords are. Keywords can either describe products or service offerings or they may simply represent search terms that users might use when trying to find something online. They’re just words people type into Google in order to get results related specifically to them: if someone wants information about how long it takes an avocado tree to grow to bear fruit – then “avocado growing time” would be one potential keyword you can include in your website content.
Why SEO is better for business than Pay Per Click (PPC)?
Another advantage is that once you stop paying for the keywords you want to rank for, the search engines will not show your website on the first pages of a google search because you stopped paying for it. On the other hand, if you invested in SEO the ranking can last years.
The most important advantage is that statistically people click on websites that are ranking organically more than paid ads. This means if you invest in SEO, you will have more traffic to your site than if you were paying for the traffic.
How fast can I see results from SEO?
How fast can I see results from SEO? That is a question that many companies ask themselves when they are deciding whether to invest in this marketing strategy. The answer is, it depends on what you’re looking for and how much effort you put into your campaign. There are three different types of SEO: white hat, black hat, and grey hat. White hat campaigns take time to produce the best results while black hats will show immediate gains but at the cost of being penalized by search engines eventually. Grey hats fall somewhere in between these two extremes- with mixed success rates depending on who’s doing them! Here at Austin Web Designers and SEO, we only use white hack techniques, and it takes us on average 4-6 months to rank a website on the first page of Google.
Local SEO, National SEO, E-commerce SEO
To get your website to rank in the search engine results pages, you need to have a great SEO strategy. This is when things can become confusing for many people. Should I do local SEO? National SEO? E-commerce SEO? How do I know which one is right for me and my business? Well, we are here to help! We will cover all three of these strategies and how they differ from one another.
The first thing you should know about local SEO is that it only targets the search engine results pages of a specific geographic area. This means if you are looking to rank in Austin, Texas, then this strategy may be best for your needs because it will target just those users and their queries. If you want to grow your business outside of just one location or state then you might need to look into national or e-commerce SEO strategies instead.
National SEO can help businesses who have an interest in ranking on Google’s organic SERPs across all 50 states and other countries globally as well such as Canada, France and Australia. With this type of strategy, targeting different markets becomes much easier without having to worry about paying for ads through pay per click or any other advertising methods.
E-commerce SEO is a great strategy for increasing your online sales by targeting people who are looking to buy products and services like yours in their geographic area or globally, so you can rank on the first page of Google’s search engine results pages.
Austin Web Designers and SEO
12919 Meehan Dr, Austin, TX 78727